The CFP® Difference

For more than 30 years, the CERTIFIED FINANCIAL PLANNER™ certification has been the standard of excellence in financial planning. CFP^® professionals meet rigorous education, training and ethical standards, and are committed to serving their clients' best interests today to prepare them for a more secure tomorrow.

There are seven major principles each CFP^® professional must follow:

• Integrity

• Objectivity

• Competence

• Fairness

• Confidentiality

• Professionalism

• Diligence